Prior to launching the marketing campaign for your newly licensed NCE, it is imperative to conduct team interviews to identify the target audience, knowledge gaps and blind spots from historical marketing campaigns. These interviews could...
Pharmaceutical repackaging has become a growth market amidst an increasingly patient-centric healthcare market for a number of reasons: to fit with the dosage and formulation needs of different patient groups; to reduce treatment administration errors...
The Challenges: For a fast-growing medical device company having a global presence, there are challenges both internal and external to the organization. Being responsive to the regulatory, quality and safety issues, across multiple global markets...